$350,000 RAISED FOR THE EQUAL JUSTICE INITIATIVE VIA MERCH FROM THE EXPERIENCE
TikTok and The Weeknd delivered an unforgettable experience for fans with T he Weeknd Experience, an interactive XR broadcast. Airing on TikTok LIVE on August 7th, with rebroadcasts on various TikTok channels for international audiences through August 10th, The Weeknd smashed records with 1.3 billion views of #TheWeekndEXP hashtag, more than 2 million total views of the experience, and 275,000 concurrent viewers at its peak, making it the most viewed livestream on TikTok ever. In case you missed it, The Weeknd Experience will rebroadcast LIVE on Abel’s Youtube, Facebook & Twitter this Thursday at 12pm pst / 3pm est. You can watch a trailer for The Weeknd Experience (Directors Cut) h ere and make sure to tune in and purchase your charitable merch benefitting Equal Justice Initiative at shop.theweeknd.com
Created with Wave, the market leader in interactive virtual entertainment experiences, and presented by XO/Republic Records, The Weeknd Experience thrilled fans with state-of-the-art visuals and immersive presentation of The Weeknd’s music, including highlights from After Hours, the most-streamed R&B album in history. He also teased an unreleased song.
Appearing in digital avatar form, The Weeknd played hits like the TikTok-trending “Blinding Lights,” welcomed special guest Doja Cat for ”In Your Eyes” (Remix), and interacted with comments from fans viewing at home. The experience followed a loose narrative, as The Weeknd led fans through a hallucinatory XR dream world. During pivotal moments of the broadcast, fans voted in the comments to guide the visual theme of the experience.
The Weeknd Experience raised $350,000 for the Equal Justice Initiative through sales of a new Weeknd x TikTok capsule collection of merchandise, available for a limited time. TikTok matched the donations and merch sales. The Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.
