THE WEEKND TEAMS UP WITH POSTMATES AS FIRST EVER ARTIST TO HIGHLIGHT BLACK-OWNED RESTAURANTS IN A NATIONAL CAMPAIGN FOR BLACK HISTORY MONTH

THE PEPSI SUPER BOWL LV HALFTIME PERFORMER DONATES MEALS TO ALL HEALTH CARE WORKERS AT TAMPA HOSPITAL TODAY

 

To honor the first day of Black History month, today Pepsi Super Bowl LV halftime performer The Weeknd chose a local Tampa black-owned restaurant, Mama's Southern Soul Food to feed the frontline healthcare workers at AdventHealth Carrollwood (nearby the Stadium where the Superbowl will take place) who received 150 meals delivered by Postmates, to recognize and reward their tireless efforts to save lives and keep their community safe. The local restaurant is an independent Black-owned staple in Tampa: Mama's Southern Soul Food

 

Today also marks the launch of  Postmates in collaboration with The Weeknd of a Black-Owned national merchant collection. Postmates users will see the collection of local options at the top of their feed when using the Postmates app.

 

In May 2020, Postmates saw areas of actionable change they could take so they introduced a collection to highlight Black-Owned Restaurants in the app in all markets to make it easier to find and support black-owned businesses in their neighborhoods.  This partnership with The Weeknd marks their first collaboration in this space with a public figure and pulls the option back to the front page.

 

Watch The Weeknd unveil his iconic vision to the Raymond James Stadium at Superbowl LV this Sunday Feb 7 for the legendary Pepsi Super Bowl LV Halftime show on CBS.