THE WEEKND COLLABORATES WITH LONG-TIME FAN ARTISTS FOR NEW “ON THURSDAY” COLLECTION

The Weeknd releases his first “On Thursday” capsule today at 12pm EST. Alluding to the future and calling to the past, this 8-piece collection features “Chapter” titled pieces that showcase different eras of the artist’s music. Styles include t-shirts, longsleeves, a pullover and zip hoodies as well as a heavyweight flannel that nod to his extensive catalog, with “Beauty Behind The Madness”, “Starboy” and “My Dear Melancholy,” all receiving new creative makeovers.

For this collection, The Weeknd and his team reached out to two select fans via Instagram that had been posting fan art and selected them to collaborate with him on the first “On Thursday” capsule. Shop the exclusive collection now on shop.theweeknd.com 

Designed by XO

Artwork by Ayoob Ali + Abhidyu Sharma