THE WEEKND ANNOUNCES EXPERIENCE OF HIS ‘AFTER HOURS’ ALBUM FOR THE FIRST TIME VIA DEBUT CROSS-REALITY MOMENT ON TIKTOK LIVE STREAM
‘THE WEEKND EXPERIENCE’ H APPENS AS A LIVE FAN INTERACTIVE & IMMERSIVE XR ON TIKTOK AUGUST 7th WITH ENCORES TO FOLLOW
FUNDS FROM THE EXPERIENCE TO BE RAISED FOR EQUAL JUSTICE INITIATIVE
The Weeknd and XO/Republic Records have teamed up with TikTok and Wave to bring fans the very first experience of one of the biggest albums of 2020 in After Hours. Through a first-ever cross reality experience, fans will find themselves captivated and suspended in space while The Weeknd invites you into the awesome madness of his world, as seen through his own eyes. In addition, fans will have the chance to interact with The Weeknd throughout as he takes viewers on an epic After Hours journey. The Weeknd Experience, an immersive XR experience on TikTok LIVE stream will happen on Friday, August 7th at 5:30pm PT / 8:30pm ET on the official @TikTok account.
Created with Wave, the market leader in interactive virtual entertainment experiences, #TheWeekndEXP offers an "at-home" experience like no other--a technologically innovative presentation of the world's most listened-to artist on Spotify playing smash hits from his recent #1 album After Hours, the most-streamed R&B album in history. After Hours has dominated, with Rolling Stone declaring it as the biggest album of the first half of 2020. Internationally, “Blinding Lights”, the second single from the album, is officially the biggest song of the year in the UK and Germany and spent 4 weeks at #1 on the Billboard Hot 100 chart in the US. The song inspired over 1.5 million video creations on TikTok, racking up tens of millions of views and sparking the #BlindingLightsChallenge.
The Weeknd Experience will raise funds for the Equal Justice Initiative and TikTok will match funds raised up to a generous amount.. The Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society. Fans tuning in will be able to donate directly from the TikTok app. Additionally, fans can support by purchasing exclusive merchandise inspired by The Weeknd Experience with proceeds donated to Equal Justice Initiative. The new merch capsule release will only be available from August 6th - 10th and will be available at http://shop.theweeknd.com. More information on Equal Justice Initiative can also be found at https://eji.org/
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